Value-based Adoption of Contactless near Field Communication (nfc) Payments: an Empirical Investigation

The objective of this study is to investigate empirically the adoption of credit card contactless payments with smartphones. Contactless Near Field Communication (NFC) mobile payments, that are sought to develop exponentially worldwide in the near future due to their unquestionable advantages, may also face some user doubts. To investigate consumer possible positive and negative perceptions about this innovative mobile service, a value-based adoption model was developed and tested through a cross-sectional survey experiment involving 289 participants in Canada. Findings indicate that utilitarian and enjoyment values are the main motivators while perceived psychological and privacy risks the most significant user deterrents of NFC payments with smartphones. Overall, this research indicates enabling elements of consumer adoption of contactless NFC payments that should be reinforced, on one side, and perceived obstacles that should be mitigated, on the other side, to ensure the success of this new information and communication technology (ICT) service. Furthermore, from a theoretical perspective, this study proposes a broader view of the perception of value by integrating perceived risk into an unbiased value-based model of ICT adoption.